Pure Luxury Velvets

Step into luxury with our Pure Luxury range, offering unparalleled comfort and elegance in 12 stunning colours.

Pure Luxury is made from 100% pure new wool and offers unparalleled quality and comfort.

A sumptuous velvet carpet available in a range of subtle shades and 3 luxurious qualities - Opulence, Troika and Sumptuous.
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Why buy a wool carpet from Westex?

Pure Luxury Velvets carpets

Every Westex carpet comes with the guarantee of protection from our exclusive treatment process, ensuring a long-lasting solution

Stain Resist

Keeps carpet looking newer for longer

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Moth Guard

Protects your carpet against moths

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Fresh Guard

Neutralises pet odours & inhibits mould

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Allergy Guard

Protects against allergens

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  • All Westex Carpets have a Stain Resist treatment applied. Stain Resist protects your carpet against the majority of water based and oil stains – giving you more time to attend to the more easily removed stain.

    • How does stain resist work?

      All Westex carpets have a Stain Resist treatment applied. The stain resist formula bonds with the fibre to provide protection against dirt and damp, therefore making caring for the carpet easier.
      Please note Stain Resist is not a stain blocker, this treatment prevents stains from penetrating the fiber and they remain locked on the surface so they can easily be removed slowing the staining down giving time to get the carpet cleaned.

    • Longevity

      The performance of the Stain Resist will last 5 years, subject to normal, reasonable use. Shampooing and professional carpet cleaning products cannot break the bonds between the active chemical and fibre.

    • Environment

      Stain Resist is free from CFCs and is dermatologically tested. The Stain Resist polymers show no toxicity even at the highest applied levels and no bioavailability, metabolism or hydrolysis.

  • Moth guard protects your carpet against the attack of both moths and other wool eating insects. Please note synthetic carpets are naturally moth proof as moths feed on keratin which is only found in wool products.

    • How does moth guard work?

      The active ingredient in the moth-guard makes the keratin (a protein found in wool) that moths, bugs and other insects thrive upon, indigestible. They literally starve as their digestive systems are unable to convert the keratin they have eaten into usable food.

    • Longevity

      The moth-guard combines with the wool fibre on a permanent basis and will last the life time of the carpet.

    • Environment

      Westex’s award winning moth-guard process has had scientific testing, both toxicologically and ecologically, to establish that there is no harm to human health or effluent waste.

  • This treatment inhibits the growth of bacteria therefore maintaining the cleanliness of the carpet.

    • How does fresh guard work?

      Westex Carpets are protected against mould fungi and bacteria inhibiting the growth of these allergens keeps your carpet fresher for longer.

    • Longevity

      This treatments combines with the fibres on a permanent basis and will last the life time of the carpet. Shampooing and professional carpet cleaning products cannot break the bonds between the active chemical and fibre.

    • Environment

      This treatment has been subjected to toxicologically and ecological testing, to establish that there is no harm to human health, pet health, or the environment. It is tested to OECD 404 and 406 to qualify as no irritation or sensitisation.

  • Allergy Guard protects against pests, bacteria and allergens.

    • How does allergy guard work?

      The active ingredient in the treatment does not allow the debris (human skin, hair etc.) to decay into the food that the dust mites thrive upon, thus there is no environment for them to exist or thrive in. This will also inhibit the development of bacteria and mould.

    • Longevity

      This treatment combines with the fibre on a permanent basis and will last the life time of the carpet.

    • Environment

      This treatment has been subjected to both toxicologically and ecological testing to establish that there is no harm to human or pet health, or the environment. It is tested to OECD 404 and 406 to qualify as no irritation or sensitisation.

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  • Barrington Loop
  • Bouclé Natural Loop
  • Briar Natural Loop
  • Butterwick Wool Loop
  • Cable Natural Loop
  • Croxby Wool Loop
  • Elysian Velvet
  • Eskdale Wool Loop
  • Fired Earth Derwent Flatweave
  • Fired Earth Hebble Twist
  • Fired Earth Loxely Loop
  • Fired Earth Wharfe Flatweave
  • Fired Earth Wiske Velvet
  • Kirkmond Wool Loop
  • Laverton Wool Loop
  • Pure Luxury Bliss
  • Pure Luxury Grandeur
  • Pure Luxury Splendour
  • Pure Luxury Velvets
  • Sawley Wool Loop
  • Silken Velvet
  • Ultima Twist
  • Westend Velvet

Cloud

Pure Luxury Velvets

Dormouse

Pure Luxury Velvets

Ermine

Pure Luxury Velvets

Ivory

Pure Luxury Velvets

Magnolia

Pure Luxury Velvets

Manor Grey

Pure Luxury Velvets

Marshmallow

Pure Luxury Velvets

Mushroom

Pure Luxury Velvets

Pebble

Pure Luxury Velvets

Platinum

Pure Luxury Velvets

Sandcastle

Pure Luxury Velvets

Sheepskin

Pure Luxury Velvets

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